Publications

Curated reading for people who build.

There has never been more to read about starting up, and never less time to read it. We write short, practical books that cut through the noise and start from how business actually works in India.

Why curated content matters

Less noise. The right things, in the right order.

Founders today drown in podcasts, threads and courses, most written for other markets, other customers and other rules. Our books choose what matters, in the order you need it, and leave out the rest.

Written for this context. Every book is developed with a deep understanding of local culture: family expectations, first-generation founders without a playbook, customers who pay in cash and buy on WhatsApp, and the registrations, taxes and schemes Indian founders actually deal with.

Who they’re for: first-generation founders, entrepreneurs, product designers and product builders.

How to get them: every book is included for participants in our programmes. Anyone can buy the ebook edition on the Amazon Kindle Store.

Our books

Published and in print.

Cover coming soon

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Titles and Kindle links coming soon.

Cover coming soon

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Titles and Kindle links coming soon.

Cover coming soon

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Titles and Kindle links coming soon.

Want the books and the practice?